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Revlon Bets on Amazon

A digital-led turnaround?

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By: TOM BRANNA

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Revlon Inc. is counting on digital to lift its sagging fortunes. A new marketing strategy will put its logo right on 10 million Amazon shipping boxes, fronting celebrities including Lady Gaga in a series of ad campaigns. As part of the makeup company’s larger “Love Project” campaign, Revlon will advertise on 10 million Amazon shipping boxes, taking direct aim at a growing cohort of Millennial ecommerce shoppers. As Amazon dominates the online retail space, traditional consumer products retailers...

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